Let's chatMoonBrew · Week one · Sep 2026
Two tests next to the promo baseline.
Seven days: confirm the numbers, ship social proof and no-melatonin creative beside the current ads, decide by a rule written first.
Days 1–2 — confirm before spend
- Get Ads Manager and Shopify access — the baseline CPA/ROAS for the promo-code ads is the number everything hangs on.
- Confirm how discount-heavy the account is — what share of revenue comes through codes like SUMMER and LABORDAY20.
- Confirm paid usage of the on-site reviews and the founder story with the team.
- Legal check on sleep-support wording and the FDA disclaimer placement for new creative.
Days 3–5 — two additive tests
Move 011,000,000+ customers
Ad 01 at a small budget next to the current promo creative — no code, just proof.
Move 02No melatonin, every night
Ad 02 — the product's clearest differentiator, aimed at melatonin-gummy buyers.
Nothing currently running gets turned off.
Days 6–7 — decide by the rule
Keep going
If either full-price proof ad matches or beats the promo baseline's CPA without a code — that's margin recovered, worth a real test.
Try another execution
If both underperform, test Ads 07 and 13 (verbatim reviews) before concluding proof can't replace discounting.
No CAC target this week — baseline first, once access exists.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Results may vary.