Application prepared for MoonBrew — not an official MoonBrew page

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Application · Growth · MoonBrew · 13 Sept 2026

1,000,000 customers. Almost none of it in your ads.

A full landing page, fifteen finished ads, a growth plan and a first-week plan for MoonBrew — built from moonbrew.co, its reviews and the live Meta Ad Library.

Danilo Vicioso

Danilo Vicioso
danilojvicioso@gmail.com
danilovicioso.com

Who I am

  • Former COO of Tabs Labs — the DTC chocolate brand behind "Sex Chocolate" — where I took the company to a top-10 most viral brand on the internet: 100M monthly social impressions, built alongside the paid ad engine, entirely on creator/UGC content.
  • Before that I founded Main Street, a home-services roll-up incubated as an Entrepreneur-in-Residence at the venture studio Prehype — it raised real capital and still failed, which is part of the same track record.
  • A former YC-backed founder.
  • I take narrow-scope, senior, remote, contract growth work — not full-time roles.

What I noticed

moonbrew.co says 1,000,000+ customers and shows 27,804 reviews on the Magnesium Sleep Aid. The MoonBrew ads I sampled in the Meta Ad Library lean on promo codes ("SUMMER", "LABORDAY20"), the Pumpkin Spice return, an ingredient-led gummy ad and a creator video — none used the customer count or the reviews as the headline.

Two other strong assets sat unused in that sample: the founder story (Allan and Andrew building a sleep aid for their parents) and the February 2026 Sleep + Creatine and Sleep + Fiber launches.

The brand already has the hardest part — a product people describe as "the best sleep I've gotten since I was a kid." The work is pointing the ad account at that.

MoonBrew Magnesium Sleep Aid

What I built

Landing pageA full long-form page built from zero in MoonBrew's brand. 15 finished adsSocial proof, no-melatonin, founders and the Sleep+ line. Growth planTen angles grounded in the live ads and moonbrew.co. Week oneTwo tests beside the promo baseline, rule written first.

Every claim traces to moonbrew.co or the Ad Library, every health-adjacent line carries the FDA disclaimer, and the founder story is told in third person.

The honest disqualifier

I'm not looking for a full-time role, and this isn't a traditional job application — it's the narrow, contract growth work I take on: a short, focused engagement to find out if an idea holds up, not a retainer and not a hire.

What I'd do here

Run weekly Meta ad experiments — one variable per test, one number read every week — to scale acquisition while holding or lowering CAC: start with the social-proof and no-melatonin creative against the current promo-led baseline, read honestly, not guessed at.

How I'd start

Part-time, async-first — one number to protect and a weekly read.

Grab 20 minutes

Danilo